The purpose of an online ordering system is to make itself beneficial for the customer and the business so that they can stay afloat while also serving customers their favorite dishes. With Food Aggregators increasing their commission every quarter, it is unsustainable for the restaurant to manage their restaurant while depending on food delivery orders from swiggy and zomato. The online ordering market is expanding and, especially the online food ordering segment is growing at a very rapid pace. Food Delivery is the preferred way for customers to enjoy food these days. This change has been roughly owed to the pandemic where customers prefer to order food online instead of dining out.
An online food ordering system or an online ordering platform is a place where customers can directly order from the restaurant instead of going through a third-party food delivery business. It is a web-based ordering system where customers using a mobile app can use the online user interface to order online.
Online ordering systems are where you can easily ask customers to order from without needing to pay any huge commission to ordering apps that are popular in the market these days.
Online ordering systems are very simple to manage. At Dinamic, every online food ordering system built by us is very simple to use regularly. The way online food delivery works is a customer can go to a special website created for the restaurant that is integrated with a payment gateway provider and delivery aggregator. The website displays a curated set of menus that the customer can order from and pay directly and enter his address to get delivered to his home residence. Food Ordering systems can be easy to implement and, they make life easier for restaurant owners.
One of the frequently asked questions is how online ordering and delivery is beneficial for both the customer and the restaurant owner. First, running an online ordering website makes business operations more simple. For the customer, it is cheaper to order from an online ordering website instead of through a third-party aggregator. Online restaurant ordering also improves customer loyalty since the customer will get a better experience when he or she orders directly from the business. Food Ordering from the restaurant directly is beneficial for the fact that third-party aggregators charge a hefty commission from every successful order delivered. An Online food ordering website on the other hand doesn't charge those huge commissions and gives the business the customer data and what they order. There are a couple of advantages and disadvantages of online food ordering system. Below are some of the main advantages:
Customers, when they order from a website directly often end up purchasing more items because in a study conducted, 63% of customers liked to order directly. When they do order directly they end up buying more items since they can't pick and choose different items from different restaurants. Customers when they get acquainted with a particular restaurant they order other dishes from the menu to try it out and hence the restaurant has a higher average order value.
Online ordering system makes the operations streamlined because everything is under one dashboard and, it makes things easier for the back of the house staff to manage incoming orders and prepare dishes in a timely fashion. If you would like to learn about all the different roles that are needed to manage a restaurant then check out this article that explains it in detail. The bottom line is that having a single food ordering system helps streamline operations and makes things easier for the staff.
With a food ordering system, you don't have to pay those huge commissions that you would otherwise to third-party aggregators. You could choose to pass on to the customers in the form of extra discounts to attract a large customer base initially or, you could choose to price your food in a manner that is beneficial for both you the restaurant owner, and the customer who buys from your restaurant.
Customization is very important when it comes to running an online ordering system. There are times when you need to make changes immediately and, if you are stuck with a complex system, it is very difficult to make those changes very quickly by the management. With our online ordering website, you can make changes on the fly and, it is very easy to do so. Check out our page where you can find more details about it.
The reason why customers are switching to ordering directly is because of the personalized experience they get when they order from the restaurant. With an online ordering website, you elevate that experience by offering customers personalized offers and discounts when they log onto your website. There is a range of offers you can set in the backend which, will be visible to your customers who are ordering from your website. This personalized experience will allow you to get repeat orders from your loyal set of customers in the long run.
With an online food ordering website, you can have full control over customer support which is crucial to building a loyal set of customers. You can provide better support for the customer since they are directly ordering from your website. You can personally reach out to customers after they have ordered from your restaurant to ask how the food was. By personally reaching out to the customer you are increasing the likelihood of the customer becoming a loyal customer
By cutting third-party aggregators out of the fray you are owning the entire supply chain and the data that comes along with it. With customer data in your hands, you can take many better-informed decisions based on items that have been ordered the most. This will allow you to price items competitively and also create new dishes that will be ordered by the customer. You can also use existing customer data to create a lookalike audience that can be used to find future customers of your restaurant. It gives you a huge edge over other competitors that have otherwise don't have access to customer data like you do.
The above are some of the benefits or features of online food ordering system. There are clear benefits to be reaped upon switching to an online ordering system. If you need a point of sale system or a contactless ordering solution for your solution then reach out to us. Check out our website to find ordering system examples. If you liked reading this article, then you can check out some of our other articles. If you want to reach out to us about any of our products, then click here.
, DiNAMIC
1st November 2021