Unfortunately, the second wave has put a dampener in the F&B industry's resurgence from the first lockdown announced in 2020. But it doesn't have to be all gloomy since the government has taken steps to make sure food delivery services are uninterrupted and the restaurants and cloud kitchens don't face a heavy loss. In times like these, the only avenue you can serve is through online food delivery. How can you keep your restaurant's margin high through online food delivery sales when third-party aggregators charge high commission charges.
You can look towards setting up an online food ordering system for your restaurant. That would be the first step in reducing the commissions being paid and increasing the restaurant's revenue.
There are some other ways for you to soften the blow and improve restaurant revenue by following some of these tips while running your online delivery. Following are some tips you can follow to improve your online food delivery sales
The scale of online food delivery is huge and, to accommodate all the orders, we must be able to accept them as they are getting registered in the system. To do that, we must manage all the orders efficiently and, to that, we can look to technology for help. Having an online ordering system for your restaurant will heavily reduce the burden involved in accepting the orders that come to your restaurant. Making the task of taking orders more efficient will, in turn, open room to handling other pressing areas of work in the restaurant.
Having a short and concise menu for your online ordering system will make operations more relaxed in the kitchen. With a lot of prep required for some items, it would be wise not to have those on the menu for your online ordering system. Instead, you can look towards designing a menu that maximizes your margins while minimizing the time required for preparation.
One of the main moving parts of an online food delivery system is the delivery of food to the customer. It might be a logistical nightmare to manage all the deliveries spread out in different locations. To handle this, you must have an online ordering system integrated with a delivery partner's API. It avoids confusion in the front house on who needs to deliver what and it will optimize the delivery time to serve the customer immediately. By integrating their system with your online ordering system, you can assign delivery personnel automatically without the need for manually inputting details. As an added touch, you can provide your customer with live order tracking feature to make sure their order is not misplaced and is being sent to them as soon as possible. It helps to have a standardized delivery procedure for all your online food deliveries. It can reduce the chance of any orders being misplaced and make sure the customers receive their specific orders.
Most of the time the customer is impressed by the way the food is being presented to them. It is not possible in the case of online food delivery since the food is being packaged in a container and sent to the customer. If the food is not packed properly the food is susceptible to spillage and losing its freshness. To prevent this, you can look towards creating unique packaging for your restaurant's delivery orders that markets your restaurant's brand image. It keeps you apart from the competition in the market. You can look towards creating sustainable and recyclable packaging for your orders as well to promote sustainable living.
In the case of online delivery, there are no people around the customer if he has any issues with the food to complain. Hence the need for constant customer support is definitively needed from the restaurants' side. Having customer support allows customers to talk and sort out their issues if any and creates a sense of trust in your restaurant for future orders.
These are some ways you can use to help smoothen your online food delivery sales. If you liked this article, you can check out some of our other articles here. If you need any more information, you can reach out to us. Think about setting up a restaurant order-taking app or switching to a Cloud-Based Point of Sale System for Restaurants or upgrading your inventory management system check us out and what we offer.
, DiNAMIC
7th May 2021