There are many restaurants out there that are currently surviving with only delivery and takeaway services. The cost associated with tieing up with a third-party food aggregator has been rising and, it has become unprofitable for restaurants to continue without making any profits. To come up with a different source of revenue, you can look towards building your own restaurant online ordering platform. We've talked about this extensively in our previous articles and what benefits it brings to the table. However, it is not a simple task to go ahead and build one website for your restaurant without knowing what works with the customers. That's why we come in to help you set up an online ordering platform for your restaurant. One that appeals to the customer's visual field and that helps bring more revenue to your restaurant. This article explains the advantages of the online food ordering platform developed by us extensively in the past two years.
These are some of the main advantages of using our platform for your restaurant's online ordering service.
When a customer is ordering from a website or an app, he would like the website to run fast. A website that is not fast is considered a poorly built website. The customer that tries to place an order through this website ends up being frustrated with the slow loading times offered on the website. It ends up as a negative experience for the customer. There are many things that you can do to tackle this. It ranges from optimizing your website, having a CDN, hosting your website on multiple servers, etc., which all sound complicated to you. By using our service, we can assure you of very short loading times and zero downtime. Having a website that is always online is suitable for your online ordering platform in terms of the business you can attract.
Neat Interface for Food Ordering
Having an easy-to-use interface makes the experience more simplistic for the customer. Trying to avoid confusion to the customers while they're making a purchase is necessary for the sale happening. By keeping the interface simple and easy to use, customers don't have trouble finding the next step to complete the sale. Developing a responsive website is another way you can avoid confusion to the customer when they are purchasing something.
Using Food Pictures to Attract Customers:
Using pictures to denote some of the current running offers is a sure-fire way to catch the user's attention and incentivize them to purchase through your website. Using visually appealing pictures of some of your best sellers combined with your running offers will again incentivize the customer to buy from your website. Below you can find an example of our client's website where they use a running offer combined with a picture of their dish to grab the user's attention.
Improving Item Search and Convenience
To make the customer's online ordering experience simpler, you can add a search option so that some of the loyal customers can search and find what they're looking to order. It is helpful when there are a lot of items displayed on the website. Also, the customer can use specific keywords to assist their purchase. Below is an example of the same.
Another good practice is to add good high-quality pictures to allow customers a glimpse of what you offer. Having this on your online ordering platform simultaneously, with a well-written explanation, will enable customers to understand what they're getting and sometimes order more than they planned on initially. Here's how it looks on our online ordering platform.
Having a Food Add-on Option
Upselling additional items is where you can earn most of your margin. Having an online ordering platform that has an addon section for some of the specific dishes in your menu will help do just that. Our online ordering platform uses pictures of the addon items that allow customers to reinforce that they are making the right decision when adding. Here's an example of that down below.
Making Food Ordering Experience Easier
Having guest checkout speeds up the entire ordering process but comes at the drawback of a few perks that are conveyed to the customer. Giving the customer the choice of both is the right thing to do when it comes to the online ordering platform.
With this, you can rope in more customers to your online ordering platform which, can translate to a higher profit margin compared to customers that are solely dependent on third-party delivery aggregators for their online food delivery services.
If you would like to more about the other features behind our online ordering platform, get in touch with us here. If you liked this article, you can check out some of our other articles that might be of use to you. We have other solutions that can improve your customer experience and help you manage your restaurant better like Contactless Food Ordering, Restaurant Point of Sale System, and ERP for Restaurants.
, DiNAMIC
25th May 2021